Etch-a-Sketch

[shadesofmauve]

Gotta like this:

Etch-a-Sketch Starts its own campaign

They've managed a clever, amusing marketing campaign which is also responsible and ethical AND it turns around negative publicity (which was no fault of their own). My hat is off to their team!* That's just cool.

*And not in the "Wow, you're really good at evil!" way I normally "praise" marketing teams.

Comments

[pyoor_excuse]

That is very good isn't it. Clever, funny, and not evil. Yay for Etch-a-Sketch

[westrider.livejournal.com]

That's some very nice spin. For a very different value of "nice" than I would usually use in that sentence ;)